10 December 2019 – Sydney,

A new app-based program,called SleepWellBaby,will help parents of newborns and toddlers up to 3 yearsdraw on the early parenting expertise of Tresillian to gain confidence in their roles as mums and dads.

SleepWellBaby is a collaboration between the 100-year-old not-for-profitchild and family health organisation, Tresillianand digital health company Sleepfit, with financial backing from Australia’s largest not-for-profithealth insurer,HCF.

SleepWellBaby has been designed as an all-in-one app for parents keen to develop their parenting skills and confidence with guidance on daily rhythms tailored for each age and developmental stage from newborns to 3 years of age. Parents will be able to access numerous features, including a digital version of the tried and trusted Tresillian residential-stay program; sleep and settling tips; breastfeeding and nutrition advice; as well as customisable baby planning and tracking tools to help monitor their child’s progress.

Tresillian CEO Robert Mills said the app draws on the team’s experience of assisting almost 60,000 Australian familiesevery year.

“We’re thrilled to be able to open our evidenced-based programs to families across Australia and beyond. The SleepWellBaby app is a welcome addition to our expanding portfolio of services across NSW, Victoria and the ACT–and as of today, everywhere else!”

Predictability, consistency and persistence are the key themes of the app-based program, which offers round-the-clock tips, tools and insights into a child’s cycles and cues.

Development drew on feedback from 600 families, and Sleepfit CEO and Founder Melissa Webster said the app will be a real game-changer and confidence-builderfor parents struggling withsettling, sleep and developing a daily rhythm that’s right for their child.

“Tresillian’s early parenting programs have transformed hundreds of thousands of lives –including mine,” said Ms Webster. “Having had first-hand experience, it became a passion and priority for me to combine Tresillian’s expertise with Sleepfit’s medical and digital expertise to create the SleepWellBaby app. I’m thrilled to be able to take the program to babies and parents all over the world.”

HCF Chief Executive Officer Sheena Jack said supporting the development of the app is part of the insurer’s commitment to providing Uncommon Care by investing in innovative solutions that lead to better member experiences and health outcomes.

“We know that having a newborn is an amazing time in your life but, on occasion,it can be a little tough-especially when it comes to sleep. That's why we've partnered with Tresillian and Sleepfit to develop SleepWellBaby.We believe thisapp can empower new parents by offering them much needed support during this exciting but daunting time,” Ms Jack said.

The first 700 HCF members to download the app and register an account will receive access to theSleepWellBaby ‘Once for All’ program through the app free of charge. After that, HCF members who register before 31 December 2020 will receive 20% off any SleepWellBaby app program fee*.

SleepWellBaby will be available to download at either the Apple or Android app store. All plans begin with a free three day trial,witha portion of all sales going to Tresillian to support families in need.To find out more go to www.sleepwellbaby.io

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Notes to editors:
Media enquiries to:Gabriela Czwarnos
M: 0450 396 290
E: gabriela.czwarnos@opragency.com.au

*Terms and Conditions

Offer available to current and financial HCF members who hold an HCF hospital and/or extras policy, download the app, and register an account with Sleepfit (using promo code THANKYOUand their HCF membership number) before 31 December 2020. Discount can be applied to only one registered account per HCF membership number. Visitwww.hcf.com.au/sleepwellbabyfor full terms and conditions.

About Tresillian

Tresillian is a not for profit organisation and proudly Australia’s largest Early Parenting organisation with 13 Family Care Centres across New South Wales, Victoria and the ACT. Established in 1918 in Sydney, as ‘The Royal Society for the Welfare of Mothers & Babies’, Tresillian’s focus is on supporting familiesduring the early years of their child’s life, including (amongst others) sleep, nutrition, behaviour and relationships.Tresillian’s specialist’s role is to support parents and provide them with guidance as they come to terms with their new role.

The company’s early parenting services include residential services, day services and group support programs for parents. Tresillian also operates the Parent’s Help Line and Tresillian Live Advice, an online advice service. To learn more please go to www.tresillian.com.au

About Sleepfit

Established in 2016, Sleepfit is a digital health company dedicated to changing and saving lives the world over through the power of sleep.Based in Sydney Australia, Sleepfit develops technology that makes it easier than ever before for people to access quality, evidence-based sleep and fatigue solutions created by sleep experts. The companyworks with large organisations and insurers to educate, screen and triage their employees and members into sleep programs, personalised to their needs. Through the SleepWellBabyapp, Sleepfit now brings scalable help to exhausted parents globally. To learn more go to sleepfit.io

About HCF

HCF, Australia’s largest not-for-profit health fund protecting Australians since 1932, covers over 1.6 million members with health and life insurance, travel and pet insurance. On average over the last five years, HCF has paid out more cents in every dollar in premiums to members as benefits than the industry average. With over 35,000 specialists participating in its Medical Gap Cover Scheme and approximately 10,000 providers participating in its 100% back More for You programs, HCF gives members access to quality health care with no gaps or minimal costs compared to non-participating providers. To empower members to put their health first, HCF also offers a range of health and lifestyle services, mobile Victor Chang Health Checks and theHCF second opinion service. HCF’s national network of branches and Australian-based call centres have earned multi-award winning status. HCF members also have access to low cost, high quality services at HCF Dental Centres and HCF Eyecare Centres. Having contributed $50 million to support the health services research funded by the HCF Research Foundation, HCF is devoted to investing in the future of Australia’s health. HCF has been voted the most trusted health insurer 2 years in a row –as voted in the Roy Morgan Net Trust Survey 2018 & 2019. To learn more about HCF go to hcf.com.au/about-us